Demand Truth in Advertising: The AZRDP Billboard Must Come Down

This billboard is sitting on 16th Street just south of Indian School Road.  AZRDP press release:

Arizonans for IrResponsible Drug Policy took $500K from indicted opioid dealers to buy more Reefer Madness Lies. Historic DUI fatalities are actually Down in Colorado since 2002, if you take the time to learn at

We did. We found traffic fatalities have gone up since 2014, but marijuana was not the cause.

If you read AZRDP’s press release, the claim reflects cases “where a driver tested positive for THC”. THC remains in our systems for weeks, but does not imply impairment, as explained in the NHTSA report cited above.

This is the chart Arizonans For Responsible Drug Policy has used to cite it’s “fact” for the above billboard:

What they have conveniently left out it is in the fine print at the bottom of the page:

“Data includes fatalities in which alcohol or other drugs may be present.” 

This billboard is a complete misrepresentation of marijuana-related incidents. We have state and federal protection against deceptive advertising.

Arizona Revised Statutes § 44-1522: Makes it unlawful to use deception, fraud, false promises, misrepresentations, or concealment in connection with the sale or advertisement of any merchandise.

Arizona Revised Statutes § 13-2203: Makes it a misdemeanor crime to make a false or misleading statement in an advertisement.


What can you do?

Please take a moment to file a complaint with the Arizona Attorney General’s office:

and The Federal Trade Commission:

AZRDP had the audacity to ask their followers to complain to the Attorney General about Weedmaps’ life-saving billboards. All Weedmaps’ billboards contain a fine print with the source of their data. The small print at the bottom of Arizonans For Responsible Drug Policy’s billboards says only who paid for it. Perhaps it should read “Paid for by INSYS Therapeutics” or “MATFORCE”, since AZRDP and MATFORCE are the same organization, headed by Yavapai County Attorney Sheila Polk and her partner, Merilee Fowler.

Arizonans for Responsible Drug Policy and MATFORCE should (again) be ashamed of themselves for misleading the public to protect their big pharmaceutical benefactors.

They often cite the Rocky Mountain High Intensity Drug Trafficking Area as their source of information (see press release above).

Thanks to Fortune magazine for exposing the RMHITA reports for the reefer madness that they are:

Dishonest Government Report Assumes Marijuana Legalization Has No Benefits 


Supposedly Neutral Federal Report Stacks The Deck Against Marijuana Legalization

New Study Suggests Marijuana’s Impact On Crash Risk Has Been Greatly Exaggerated

They go on to misrepresent the truth about teen marijuana use in Colorado, when, in fact, teen marijuana use in Colorado is now lower than the national average:

Teen marijuana use down in Colorado:

Contact Attorney General Mark Brnovich and the FTC today and tell them you demand Truth in Advertising from Arizonans For Responsible Drug Policy.

Anything else is just irresponsible.

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